Every vendor at every market learned the hard way. You don't have to.
Whether you're thinking about your first show or trying to figure out why your last one didn't perform the way you expected, the Craft Show & Market Vendors Handbook gives you the honest practical resource nobody handed you when you started.
 
Built by a real vendor with over 30 years of business and marketing experience...and shaped by conversations with established vendors about what they actually needed...this handbook covers everything from deciding if markets are right for you through finding the right shows, building a professional booth, knowing your numbers, navigating the legal basics, and growing a business worth showing up for.
 
NOT SURE WHERE TO START?
The Quick Start Guide walks you through your first show with minimum investment so you can find out if markets are right for you before you spend a fortune finding out the hard way.
 
WHAT'S INSIDE:
9 sections of honest vendor wisdom written by a real vendor
Complete how-to coverage from your first show to a profitable business
Direct scannable format with bullet points and callouts...not walls of prose
Real vendor stories and hard won insights you won't find anywhere else
 
YOUR INTEGRATED VENDOR RESOURCE KIT INCLUDES:
12 month market calendar
Pre-populated setup checklist
Grab and go tote list
Day before show checklist
Booth configuration notes with sketch grids
Startup budget worksheet
Product cost worksheet
Break even calculator
Market and event details for up to 12 shows
Event expenses and assessments for up to 12 events
 
FREE DIGITAL VENDOR TOOLKIT
Exclusively for readers of this handbook...download four digital spreadsheets covering product cost calculator, startup budget, break even calculator, and sales log. Automatic calculations do the math for you.
 
TOPICS COVERED:
Is vending right for you...hobby vs business decision
Know your numbers...true cost, pricing, profit margin, break even
The legal basics...LLC, DBA, resale certificate, insurance, sales tax
Finding the right shows...where to look, what to avoid, red flags
Indoor vs outdoor...know before you book
Building your booth...table covers, displays, signage, giveaways
Show day...setup, customer engagement, slow periods, breakdown
After the show...evaluating results, deciding whether to return
Growing your business...repeat customers, new products, scaling up
 
PERFECT FOR:
Craft show vendors, flea market sellers, farmers market vendors, festival vendors, artisan market sellers, pop up shop vendors, and anyone considering selling at markets for the first time.
Also look for the Craft Show and Flea Market Vendor Event Journal and Expense Logbook...the dedicated standalone tracking journal that pairs perfectly with this handbook.
 
Softcover | 6x9 | 180-Pages